Because the gift box is an extension of the social needs of a functional way of packaging. Therefore, it not only has the function of packaging, but also highlights the role of a part of it. The exquisiteness of the gift box is proportional to the value of the added goods, which weakens the use value of the goods to a certain extent. The protection of the goods is similar to the general packaging, in order to highlight the value will use more expensive and beautiful lining to protect goods, such as silk. It is not as convenient as the general packaging in the circulation link. The value of the gift is relatively high, and the cost in circulation is necessarily high, such as collision avoidance and deformation-free. There is no doubt that it has an ultra-high influence on beautifying goods to attract customers.